![]() This kind of browser, from less-known brands like DuckDuckGo and Brave, have emerged over the last three years. The juxtaposition of older layout with modern intent is jarring it’s functional but not particularly attractive.By the end of this column, I hope to persuade you to at least try something else: a new type of internet navigator called a private browser. In a word, Brave’s appearance is “dated” or “dull.” There’s not a lot on-screen, but it couldn’t be described as minimalistic, drawing inspiration from older web browsers with its tabs running below the address bar. The browser’s official “About” page gives more information. Web ads, as part of Brave’s end goal, would be targeted only through anonymized browsing history. In this manner the hope is for improved privacy online. The ethos behind Brave’s design is to create a middle ground between advertisement, which can be targeted via a detailed snapshot of a user’s browsing history, and a desire for privacy among users. While Vivaldi intends to continue with the Opera Software team’s vision of an ideal web browser, Brave focuses on privacy. A similar situation can be found with Vivaldi which was developed by the former Opera software team. Eich was one of the Mozilla Project’s co-founders. While Brave’s core concept sounds like a noble goal, it goes beyond this with the influence of Brendan Eich in its development. The unique selling point is privacy with advertising on the Internet and tracking going hand-in-hand, Brave is designed to shirk these undesirable elements of Internet usage.
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